I love this olive oil! I used to get my olive oil at a big box store. A few years ago I noticed, I wasn't getting that throat burn. So I guess in an effort to contain costs, they changed their olives. I didn'tlike it. I still use it for cooking, but I use this delicious oil for my health. I love it. Idk yet if it is helping my cholesterol, and don't know if I lost weight because if it. But I am down 10 pounds! I like the gift sets with the little glass, but I don't need it every time. And you could save money if you sell it just the bottle. Either way,I will keep on getting it as long as I can still afford it! Thank you for such a great product. As an Italian American,I sure did miss this authentic taste!!